Why do people remember investing in ELSS only in the last quarter of the year?

Historically, we have observed a very peculiar behaviour from investors. In fact, tax-savers could be a better term than investors, going by the behaviour.Click on the link below to read my article on the subject:

Why do people remember investing in ELSS only in the last quarter of the year?

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The English translation is as under:

Recently, someone asked me whether one should consider investing in an ELSS – Equity Linked Savings Scheme – a mutual fund scheme that allows one to save tax under Section 80C of the Income Tax Act. I felt like checking the calendar to see which month it is. Historically, investors have inquired about these funds only in the last quarter of the year, or at best between December and March.

Let us look at some data:

Year	Gross inflow in ELSS in last quarter (Rs cr)	Annual gross inflow (Rs cr)	Last quarter's contribution in the year
2004-05	90	154	58.44%
2005-06	2257	3934	57.37%
2006-07	2855	4402	64.86%
2007-08	3873	6448	60.07%
2008-09	1248	3324	37.55%
2009-10	2001	3601	55.57%
2010-11	1696	3450	49.16%
2011-12	1132	2698	41.96%
2012-13	1311	2626	49.92%
2013-14	1382	2661	51.94%
2014-15	3932	8343	47.13%
2015-16	4407	9980	44.16%
2016-17	6677	14624	45.66%

The table above contains data regarding how much money was invested across the ELSS schemes by investors from across the country.

It is interesting to note here that the amount of money that was invested in the last quarter of the year, i.e. January-February-March was between 37% in 2008-09 to almost 65% in 2006-07. The last 25% of the year accounts for roughly 50% of annual business.

Look at the contribution of the month of March in the whole year.

Year	Contribution of March in annual business
2004-05	25.32%
2005-06	29.66%
2006-07	37.39%
2007-08	32.35%
2008-09	18.38%
2009-10	28.10%
2010-11	23.33%
2011-12	22.76%
2012-13	22.70%
2013-14	29.05%
2014-15	23.56%
2015-16	22.58%
2016-17	25.49%

Only one month, March accounts for more than 20% of annual sales.

What is happening here? Investors are delaying their tax planning decision to the end of the year.

This happens when we treat the money used for tax saving as an expense – it makes sense to defer expenses to the last moment. However, investing in ELSS is not an expense. It is primarily an investment, and then a tax saving avenue.

Also, since ELSS is a mutual fund scheme, we can use the facility of systematic investing (popularly known as SIP). This allows us to spread our investments over the year, which helps in two ways:

1.     There is no sudden large outflow in the last few months of the year, and

2.     We get the benefit of Rupee Cost Averaging, about which we have talked in our earlier articles on explaining SIP.

So, although we have lost the first month of the year, i.e. April, it is still time. Start your SIP in an ELSS scheme, if you are looking for an equity investment for long term growth coupled with tax saving.

- Amit Trivedi