Recently, I came across an advertisement by a real estate company
highlighting 33.33% annualized return on investment in their property. The
tagline read: “Why ______________ double your investment offer is the best
investment option”. It showed a table comparing various avenues:
Comparison against investment options
|
|||
Investment option
|
Average annual rate of return
|
No. of years required to double investment
|
Risk of investment
|
Double
your investment offer
|
33.3%
|
3
|
Low
|
Equity
/ stocks
|
17%
*
|
4.5
|
High
|
Mutual
funds
|
8-10%
|
7.2
|
Medium
|
Fixed
deposits
|
9%
|
8
|
Low
|
* Average returns for
investing in stocks over the last 3 year period. Risk involves price
fluctuations and volatility
(The above table is reproduced from the
advertisement that appeared in leading dailies)
What an offer! Looks mouthwatering!
A word of caution may be required here. (In fact, many words may be
required).
Let us start with the fine print here. The advertisement has an
asterisk (*) mark against the 17% shown in front of equity/stocks. The note below
the table says “… Risk involves price fluctuations and volatility.”
“Volatility” of what? One may be referring to volatile prices or
volatile returns. Incidentally, volatile returns are a result of volatile
prices. And volatile prices and price fluctuations indicate the same thing.
Let us now come to the table. In the second column, average annual
return numbers are mentioned for four different investment options. Whereas the
returns in case of equity/stocks are the average for the last three years,
there is no mention of where the same for mutual funds is taken from. The range
of returns indicated here (8 – 10%) simply suggests that almost all mutual
funds offer very similar returns, which further means there is only one
category called mutual fund and there is no difference among various schemes of
mutual funds.
Further in the second column, the “Double your investment offer” is
expected to give 33.3% annualized return. 33.3% multiplied by 3 would give you
100% in 3 years – exactly what the advertisement claims. So far so good, but
the moment you analyse the numbers in the third column, another error props
out.
“Double your investment offer” doubles your money in 3 years and
hence the returns are mentioned as 33.3%. In that case, if a fixed deposit
doubles your money in 8 years, its returns should be mentioned as 12.5% and not
9% (12.5 X 8 = 100, whereas 9 X 8 = 72). This is where one can make out that
the copywriter does not understand the difference between simple interest and
compound interest. Or is it convenient to make the mistake here? If you use
simple interest in one case, why should you use compound interest calculation
in another, within the same table?
The final column is the most interesting – risk. What is the basis
of concluding whether an investment carries high risk or low risk?
Incidentally, if we look at the mutual fund row, once again the myth (that all
mutual funds are the same) shouts loudly. How can the risk of all mutual funds
be mentioned as “medium”? If that is the case, why did SEBI introduce the
“Riskometer” recently?
What is the basis of mentioning that “Double your investment offer”
is “low risk”? Is it because someone guarantees buy-back at double the price?
Does it mean there is no price fluctuation since someone guarantees? If that is
so, ever heard of “credit risk”? What if the guarantor cannot honour the
guarantee? What if the guarantor does not?
Ok, ok, I know you would still be holding the property. Really? Or
would you only be holding a property “under construction”?
Be careful. The money invested would be yours. It is always better
to be prudent and not get swayed by advertisements that promise the moon.
Someone has rightly said, “If it sounds too good to be true, it probably is.”
Exercise due diligence. Check all the claims made. Only after
satisfying your doubts, go ahead an invest your money.
One more point: there are investment avenues and issuers that fall
within the ambit of various regulations and there are some that do not. Real
estate is one such area that does not have a regulator. In all such cases where
a regulator does not exist, you got to be more careful.